Lifewares, Redefining Interiors

A step into your home after a long day out is an absolutely blissful moment and to top it off with a beautiful and cozy interior, it is sure to lift you off of your exhaustion and teleport you into a fairyland. Interwood Mobel, a well-known name for such interior solutions just launched their latest flagship store, Lifewares in Dolmen Mall Clifton, Karachi.

If you’re someone like me who gets more excited in a home décor store rather than a clothes boutique, you’ll have a ball here drooling at the contrasts from antique to chic, modern to contemporary along with the bits and bobs to accompany, all under one roof. Yes, you heard oops, read that right, everything under one damn roof, my heart wanted to sleep in there.

Meanwhile here are some bits for you to indulge in from the store.

It caters to people looking to redo their entire house from scratch as well as those who just want to spruce up some elements in their existing collection. Their products range from flooring to bedding, kids and home decor which are available at affordable prices, making them easily accessible for everyone.

 

The launch brought in multiple booths set up across the mall replicating different corners of a house to attract the weekend rush and make them indulge in their activities. The most popular one being Be Our Next Model, which was held in the mall’s main atrium. A living room both was recreated using pieces from their own collection and professional photographers were ready to click your ideal moments, the participants not only took home framed memories, but 5 lucky winners stand a chance to be featured on Lifeware’s billboard’s as their next models! 

You never know, I may be one of those lucky one’s, of course I tried my luck. ;)

Sadly, you can’t be a model anymore, but hey, you can still avail flat 10% off the entire store till the 6^th of December at their Dolmen Mall Outlet. And in case you’re a lazy bum or a cyber addict, you can shop online at Interwood’s newly revamped webpage.

Furthermore, check #MyLifewares on social platforms to catch up on the buzz.

Until next time, adios.

Nestle: #First1000Days

The common conception about the existence of each child in this world is considered to be since the day they are born. However, Nestle Pakistan’s Start Healthy, Stay Healthy bloggers meet held on 12^th September, 2015 at Pearl Continental Hotel, Karachi, gave it a new approach.

Dr. Huma Fahim, who is a Medical Advisor in Nestle Nutrition, revealed that the #First1000Days start as soon as the baby develops in the mother’s womb and last till the child is about 2 years old. The nutrition that one consumes in this pre and post natal phase is very crucial and plays an important part in shaping the health of an individual later on in life. Some eye opening insights being:

• Taste buds are developed in the first 270 days when the baby is in the womb.

• A child achieves 50% of total height in the first 2 years, it just doubles over time.

• Lack of proper diet in the last 5 decades has decreased the average height by 4inches.
• Most of the brain development is complete by the time a child is 2 years old.
• Weaning is recommended till at least 6 months of age.
• And lastly, potatoes are not considered as vegetables. (My life ends there, Sigh!)

Waqar Ahmad, the Head of Corporate Affairs, said, “Nestlé has an expertise in nutrition and believes it has a responsibility to share that expertise. We want to promote better health through good nutrition in the first 1,000 days of life. Research shows that children who don’t get proper nutrition in their early years can’t fully develop their physical and cognitive potential and are at an increased risk of poor health as adults."

Team Nestle with Team TDF

 The presentations were wrapped up with a quiz; which surely brought back science test scenes from back in the day, only difference these weren’t graded, so hurray, and everyone still got a goody bag, more cheers. The evening ended on a delicious hi-tea spread (vegetarian woes were taken care of, thankfully) and socializing with likeminded folks, also known as friends.

The Digital Factory is to be credited for organizing this event and inviting bloggers and key opinion influencers who all pledged to use their influence to raise awareness about the importance of nutrition in the First 1000 Days of a child’s life on behalf of Nestle Pakistan.

The bloggers and KOLs with the organizers

For more details, follow #First1000Days on all the social mediums.

Kapray - One Solution For All Your Style Needs

Kapray Window Display

 Kapray is an omni channel, fast fashion retailer. Kapray is for anyone who wants to keep up to date with the current fashion trends. With new collections launching every two weeks, Kapray is the perfect fashion companion for you and your family. Offering products in four categories; Man, Woman, Kids and Home. Kapray is a one stop solution for your style needs.

Kapray launched its first flagship store on 5th July 2015 in Dolmen Mall Clifton Karachi. Kapray is Pakistan’s first fast fashion brand that offers trendy products at a great price and amazing quality.

The crowd seemed to love Kapray.

Kapray, is a brand of Al-Rahim Textile Industries Ltd which is a renowned home textile manufacturer and exporter since the past 24 years. Kapray carries with itself the same passion to produce and market fashion-forward, high quality products at competitive prices.

Beautiful embroidered metal jewellery.

The launch event featured a star studded red carpet event attended by a host of glamorous celebrities, popular socialites, bloggers and distinguished members of the press.

The Bloggers.
Photo: facebook.com/kaprayonline

For more information on #Kapray, visit
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