Nestle: #First1000Days

The common conception about the existence of each child in this world is considered to be since the day they are born. However, Nestle Pakistan’s Start Healthy, Stay Healthy bloggers meet held on 12^th September, 2015 at Pearl Continental Hotel, Karachi, gave it a new approach.

Dr. Huma Fahim, who is a Medical Advisor in Nestle Nutrition, revealed that the #First1000Days start as soon as the baby develops in the mother’s womb and last till the child is about 2 years old. The nutrition that one consumes in this pre and post natal phase is very crucial and plays an important part in shaping the health of an individual later on in life. Some eye opening insights being:

• Taste buds are developed in the first 270 days when the baby is in the womb.

• A child achieves 50% of total height in the first 2 years, it just doubles over time.

• Lack of proper diet in the last 5 decades has decreased the average height by 4inches.
• Most of the brain development is complete by the time a child is 2 years old.
• Weaning is recommended till at least 6 months of age.
• And lastly, potatoes are not considered as vegetables. (My life ends there, Sigh!)

Waqar Ahmad, the Head of Corporate Affairs, said, “Nestlé has an expertise in nutrition and believes it has a responsibility to share that expertise. We want to promote better health through good nutrition in the first 1,000 days of life. Research shows that children who don’t get proper nutrition in their early years can’t fully develop their physical and cognitive potential and are at an increased risk of poor health as adults."

Team Nestle with Team TDF

 The presentations were wrapped up with a quiz; which surely brought back science test scenes from back in the day, only difference these weren’t graded, so hurray, and everyone still got a goody bag, more cheers. The evening ended on a delicious hi-tea spread (vegetarian woes were taken care of, thankfully) and socializing with likeminded folks, also known as friends.

The Digital Factory is to be credited for organizing this event and inviting bloggers and key opinion influencers who all pledged to use their influence to raise awareness about the importance of nutrition in the First 1000 Days of a child’s life on behalf of Nestle Pakistan.

The bloggers and KOLs with the organizers

For more details, follow #First1000Days on all the social mediums.

Kapray - One Solution For All Your Style Needs

Kapray Window Display

 Kapray is an omni channel, fast fashion retailer. Kapray is for anyone who wants to keep up to date with the current fashion trends. With new collections launching every two weeks, Kapray is the perfect fashion companion for you and your family. Offering products in four categories; Man, Woman, Kids and Home. Kapray is a one stop solution for your style needs.

Kapray launched its first flagship store on 5th July 2015 in Dolmen Mall Clifton Karachi. Kapray is Pakistan’s first fast fashion brand that offers trendy products at a great price and amazing quality.

The crowd seemed to love Kapray.

Kapray, is a brand of Al-Rahim Textile Industries Ltd which is a renowned home textile manufacturer and exporter since the past 24 years. Kapray carries with itself the same passion to produce and market fashion-forward, high quality products at competitive prices.

Beautiful embroidered metal jewellery.

The launch event featured a star studded red carpet event attended by a host of glamorous celebrities, popular socialites, bloggers and distinguished members of the press.

The Bloggers.
Photo: facebook.com/kaprayonline

For more information on #Kapray, visit
Facebook.com/kaprayonline
Twitter.com/Kapray_online
Instagram.com/kaprayonline

The secret to Spotless Radiance

Do you care for your skin?

Experienced pigmentation or dark spots?

Looking for a way out?

If you replied with a YES to all the above questions, let me bring in the secret to spotless radiant skin, the all new formulation of Pond's White Beauty infused with GenWhite technology. 

I'm a college going student and being in the art field with trips to the markets or seeking inspiration, exposed to the sun on a daily basis. Long term exposure to harmful UV rays of the sun cause inflammation and pigmentation which eventually result in dark spots on your skin. Hence, taking care of my skin without spending a lot of time is something that I am always on the vouch for. One such recent discovery was the relaunch of Pond's White Beauty and I decided to try out the 7-day challenge.

Day 1: First look, the packaging is pretty decent and standard. The consistency of the product is rich with the signature Pond's fragrance and the application is smooth. I have dry skin with an oily t-zone area. The first application at 8:30 am whilst heading out for college initially made me worry if it'd make my skin break out during the day with Karachi's scorching heat. However, as airbrushed and dry my face felt when I first put it on, it felt the same after a good 7 hours when I got back home. 
Day 2-5: The cream settled down and absorbed into my skin with a satin finish each passing day and I was a happy camper that it replaced my moisturizer without costing me a fortune no matter if it didn't work on the dark spots or hyper pigmentation.

Day 6-7: To my utter surprise, I did feel a couple of spot around my nose on the road to fading away. Nonetheless, my skin was soft as ever and almost compares to a baby's touch. Who doesn't like that?
 

After the 7 day challenge, I was invited to the official Pond's White Beauty relaunch event held on Friday, the 29th of August, 2014, to know what goes into this new formula and how it works. The event was buzzing with some other beautiful women on the lookout for skincare insights, finger licking snacks and a disclosure to #SpotlessRadiance.

Glimpses from Pond's White Beauty relaunch.

Saeeda Mandviwalla, the woman behind the Pond’s Skin Center here in Karachi, revealed that the Pond’s White Beauty’s GenWhite formula contains 3 main ingredients:

1.     1. Fairness Actives, more simply known as Pro-Vitamins to lighten skin, reduce dark spots and improve skin texture

2.     2. Skin Benefit Actives to moisturize and soothe skin. They also prevent oxidization which causes wear and tear. This destruction and disintegration of the skin causes aging and more importantly, skin cells to die. The Allantoin in Pond’s White Beauty acts as an Anti-Oxidant and keeps repairing the skin.

3.     3. Triple Sun-Screens to protect against harmful UV rays (UVA/UVB) of the sun.

Overall verdict, I'm sold for this product.

In a nutshell: Simple and travel friendly packaging, super rich and creamy formula, oil free and keeps your skin dry to the touch, enriched with SPF, acts as a moisturizer and the best part, helps lighten the spots from deep within your skin without causing a dent to your fortune.

For more information, check Pond’s Pakistan on facebook.com/pondspakistan or twitter.com/pondspk

Chambaili - the thought provoking journey

The past couple of weeks have been tough for Pakistan owing to the upcoming General Elections 2013. To release a movie on the aforementioned subject in such a scenario is sure to seek attention of the people by heaps and bounds from all walks of life.

The film revolves around the struggle that a common middle classed man has to undergo in order to achieve his goals and stand up for his rights. This politically inclined venture makes one realize about the power of vote and how each person counts to make a difference in the society.

As a dialogue from the film aptly says,
'Tu aam sahi, ahem hai.
Tu kuch nahi, yeh weham hai.'

(You may be common, but you are important.
You are nothing, this is a doubt.)

The dialogues of the film are sure to be given a big hand. They perfectly do the task of keeping one hooked till the end. The music adds an extra touch to the entire experience. The casting is done pretty well too. Sardar Sahab's role demanded this particular attitude whereas Musa's required the perfect amount of revolutionary flare along with patriotism which was delievered perfectly by the respective actors. Saif's character is also portrayed very nicely keeping in mind the transitions that it goes through. However, the acting felt going over the board at some points. Particularly some scenes which featured the female leads.

One thing which struck me is that there was too much going on at the same time and at a fast pace. The switch from one scene to another is hard to keep track of at some points while the audience was left wondering over the previous happening. Whereas some felt ending abruptly. Things did seem rushed and didn't give one enough time to wander into their thoughts at some points.

Despite the glitches, which can definitely be kept aside considering the amount of hard work that is put into the film, it is indeed a great watch. This film greatly benefits the Pakistani cinema in such times. From emotion to drama, power to eye-opening realities, flavors of patriotism and the feeling of doing something worthwhile. This film is sure to get you off your feet and take you into the real world with a sense of responsibility towards the state.
Highly recommend this thought provoking and mind boggling tale to each one of you.

Have a great time :)